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That concept is what motivateds him to open his first Hub Clothinfg store on Mill Avenue in Tempe in1991 -- few othedr retailers were focusing on high-end, European denim at the It's also what inspired the infamous "Buttt Cam," a simple invention Simohn came up with to enable customers to checmk out their rear views priorf to making purchases. The device garnered international medi a attention for Simon and Hub Clothinb from outletsincluding "The Today Show," , and Australia'sd Herald Sun.
And, perhaps most important, it's what keep s him moving forward -- alwayz looking for new ways to beat his competitioh to the pocketbooks of men and womenh in their 20s and 30s who are willing tospenx $160 to $225 on a pair of "So far, it's worked well for us," said who now operates a single 2,700-square-foot store at Scottsdale Fashiobn Square, which he runs with his Amanda, and his business partner, Jennifer Mumford. You'lo find him on the salezs floor several days a sizing up customers and striving to keep the atmosphere openand "I really hate that 'too cool' feeling you'll find in some storee in our category," he said. For .
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