Thursday, January 31, 2013

Crossroads shifts strategy - Austin Business Journal:

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The company says it will shift its business mode to focus on sellingb data protection products throughb direct and indirect sales Asa result, Crossroads [Pink Sheets: CRDS] says it needs to cut expensee and about 8 percent of its workforce. The cuts will largelgy take place in its productdevelopment area. Crossroads executived couldn't be reached for comment. The company previously focuseds on selling its products through exclusive original equipmentrmanufacturer partnerships, and beganm selling through direct channels sometime last But the company plans to focuds more on the direct and indirect salesd channels instead of relying on partnerw to incorporate the product.
The companhy also says in an effort to reducer expenses it will shift product development and producft support positions toNorth America, instead of subcontracting in India. "Thise outsourcing change reduces the overhead of managing a remoted development team and enables the companu to engage field resources locally for direc t access and support ofour customer-base," a writtenj release states. In July Crossroads added a new data-transfer software product to its offering aftert buying it from aGermanb firm. Crossroads says it paid less than $1 millio in cash to buy 's called FileMigrator Agent.

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